Jersey is a knit fabric used predominantly for clothing manufacture. It was originally made of wool but is now made of cotton, viscose, synthetic fibers as well. Since medieval times, Jersey, Channel Islands, where the material was first produced, had been an important exporter of knitted goods and the fabric in wool from Jersey became well known.
Chanel wearing a sailor's jersey and trousers, 1928
In 1916, "Coco" Chanel upset the fashion industry by using jersey at a time when it was strictly associated with underwear. "This designer made jersey what it is today—we hope she's satisfied," said Vogue in 1917.
Gabrielle Chanel introduced this fabric to women's fashion during the First World War. At that time, Coco met with the manufacturer Rodier, who produced raw materials for jersey, from which they sewed underwear for athletes. Samples of the fabric turned out to be rough and scratchy, but Coco bought up everything that Rodier had and sewed several types of frock coat, which were sold in just a few hours. After that, she ordered another batch of jersey but at the same time suggested that the manufacturer add a little cotton to the fabric for softness and color the fabrics in coral, blue, grey and light yellow. Coco specially developed new styles of dresses, cardigans and coats for the new fabric and began to widely use jersey in her fashion collections, thereby completely eliminating the association of this material exclusively with underwear.
Coco Chanel wearing a jersey suit in Biarritz, 1928
Jersey fabric feels pleasant, does not constrain movement, therefore is comfortable and cozy to wear. Actually, it dominates in some people wardrobes))